Downtown Lakewood is the volunteer-based program of LakewoodAlive dedicated to the revitalization of Lakewood’s historic business district. We are a nationally accredited Main Street™ Community as designated by the National Trust for Historic Preservation and Heritage Ohio.
As a Main Street community we are committed to a proven, disciplined approach to revitalizing our downtown area using the Four Point Approach.™ This Main Street Approach gradually builds on existing resources and fosters improved community leadership and support on behalf of the Central Business District for the long term. Downtown Lakewood is defined geographically as the business district along Detroit Avenue bounded by Bunts Road on the east end, and Arthur Avenue on the west.
The four point methodology works to create a total image for the community: Providing the retail/professional area with its necessary market niche, creating a cohesive visual identity unique to the community, and nurturing a cultural ambiance associated with the community’s location, appearance, and way of life. The Main Street Approach gradually builds on existing resources and fosters improved community leadership and support on behalf of the Central Business District for the long term.
- Operations the building of consensus and cooperation between the groups that play a role in the downtown. Many individuals and organizations in the community have a stake in the economic viability of the downtown.
- Design involves improving the downtown’s image by improving its physical appearance – not just the appearance of buildings, but also of street lights, window displays, parking areas, signs, sidewalks, streetscapes, landscaping, promotional materials and all other elements that convey a visual message about what the downtown is and what it has to offer.
- Marketing involves marketing the downtown’s unique characteristics to shoppers, investors, new businesses, tourists, and others. Effective promotion creates a positive image of the downtown through retail promotional activity and special events utilizing the downtown as a stage area of community activities.
- Business Enhancement involves strengthening the existing economic base of the downtown while diversifying it. Business enhancement activities include helping existing downtown businesses, recruiting new businesses, providing a balanced mix, converting unused space into productive property, and sharpening the competitiveness of downtown merchants.